Taboola Teams With Nerdist In New Content Recommendations Deal
Taboola.com Ltd Ordinary Shares
Partnership Sees Nerdist Leverage Taboola to Drive Further Engagement, Audience Development, and Monetization Through Feed and Explore More
Taboola (NASDAQ:TBLA), a global leader in powering recommendations for the open web, today announced a new partnership with Nerdist, a division of Legendary Entertainment.
Under the agreement, Nerdist, home to the latest entertainment news and pop culture analysis generating nearly 2 million pageviews per month, will utilize Taboola's suite of products to grow its audience, optimize user engagement, and drive revenue. Nerdist will incorporate Taboola Feed, a seamlessly integrated feed that provides readers with personalized multi-format content recommendations for an engaging experience. In addition, Nerdist will implement Taboola's Explore more, an offering designed to increase session depth and engage users visiting publisher sites directly from social media and apps.
"At Nerdist, our top priority is providing high quality content to our loyal, broad entertainment and pop culture-focused audiences. We knew that selecting a reliable content recommendations partner is critical," said Amy Ratcliffe, Nerdist's Editor-in-Chief. "We're thrilled to work with Taboola and are looking forward to seeing how their comprehensive offerings, like Taboola Feed and Explore More, will move the needle for reader engagement and audience growth."