Riyadh, Saudi Arabia – September 8 2025 – Sahm Capital, the Kingdom's leading fintech-driven financial company, proudly hosted His Royal Highness Prince Khalid bin Saud Al-Faisal, Chairman of Walking Challenge Entertainment Company, at its headquarters for a special ceremony that advanced two landmark initiatives supporting health, education, and financial literacy in line with Vision 2030. The event was attended by senior leaders from government and private sector institutions, underscoring the importance of cross-sector collaboration in advancing national goals.
First row, from left: His Royal Highness Prince Khalid bin Saud Al-Faisal; Mr. Steven Chou, Chairman of Sahm Capital; and Dr. Saad Al-Harbi Deputy Minister of Education for Student Capabilities Development, during the Saudi National Anthem.
The ceremony began with the Saudi National Anthem and welcoming remarks from Mr. Steven Chou, Chairman of Sahm Capital, who spoke about the exciting idea of connecting investment with sports and health. This was followed by remarks from Mr. Yasser Bajsir, Board Member of Walking Challenge Entertainment Company, who emphasized the shared vision and significance of this partnership.
A strategic agreement was signed between Sahm Capital and Walking Challenge Entertainment Company to roll out more than 13 large-scale events across the Kingdom. At the heart of this partnership is the innovative “Your Steps to Investment” program, the Kingdom’s first initiative to connect physical wellness with financial literacy and investment education.
During the ceremony, His Royal Highness Prince Khalid bin Saud Al-Faisal honored the Ministry of Education for its efforts in linking health, investment, and education.
Sahm Capital, in partnership with Walking Challenge and the Ministry of Education, launched a comprehensive package of programs and initiatives, introducing a wide range of activities for Ministry staff and students. Among the most notable are the Sahm Walking League for Ministry of Education staff, specialized health and financial awareness programs for administrators and teachers, as well as programs for students focusing on financial literacy, saving, investment, and entrepreneurship.
As part of the celebration, Sahm Capital was honored to grant His Royal Highness Prince Khalid bin Saud Al-Faisal the First-Class Honorary Membership, recognizing his esteemed stature, valuable contributions to community initiatives, and continuous support for development and innovation.
By linking investment, education, and wellness, these initiatives reaffirm Sahm Capital’s dedication to fostering a financially aware society while contributing to the Kingdom’s transformation journey under Vision 2030.
About Sahm Capital
Sahm Capital, registered in Riyadh, holds full regulatory licenses from the Capital Market Authority (CMA) to provide Dealing, Advising, Custody, Arranging, and Managing Investments and Operating Funds Activities in the Securities Business services (license no. 22251-25). Sahm Capital has established itself as the fastest-growing member of the Saudi Exchange, leveraging proprietary technology and innovative financial solutions to deliver seamless, one-stop financial services. For more information, visit: www.sahmcapital.com
